SEO & Marketing

Magento SEO is a critical factor in growing your online sales. Google is the primary destination for customers searching for products and services — the higher your store ranks, the more visibility and revenue you generate.

While paid advertising like Google Ads can boost your visibility, organic search through good SEO practices is the most cost-effective long-term strategy. At Syncrony, we combine Magento expertise with advanced SEO and online marketing strategies to increase traffic, improve rankings, and convert visitors into loyal customers.

How We Optimize Your Magento Store for SEO

Optimizing your Magento store involves a mix of technical setup, content enhancement, and ongoing marketing efforts. Our three-phase SEO strategy ensures your site is structured for both search engines and users:

Step 1: Basic Magento SEO Configuration

Many Magento stores underperform because basic SEO settings are overlooked. Syncrony ensures that your store is fully configured from the start:

• Secure the site with SSL certificates

• Add and optimize page and product metadata (titles, descriptions, keywords)

• Enhance product descriptions for search visibility and conversion

• Fix navigation and filtering issues to improve usability

• Generate clean sitemaps to highlight products, categories, and pages that matter for SEO

• Preserve existing links to maintain search rankings when migrating from older stores or platforms

This foundation ensures your Magento store is search-engine-ready and positioned for long-term growth.

Step 2: Product Search Data Optimization

Once the basics are in place, we improve product-level SEO to maximize search performance:

• Implement structured data (Schema markup) for rich search results

• Optimize AMP (Accelerated Mobile Pages) for faster mobile search

• Refine site navigation and search functionality for better user experience

Ongoing optimization includes analyzing Google Analytics and Search Console reports to continuously adjust strategies based on traffic, engagement, and conversion data.

Step 3: Online Marketing Strategy

SEO alone isn’t enough. To drive traffic and sales, a complete online marketing strategy is required:

• Google My Business (GMB) optimization for local search visibility

• Google Ads and Google Shopping campaigns for targeted paid traffic

• Social media marketing and advertising to engage your audience

• Content marketing and blogging to attract and educate potential customers

• Link-building campaigns to improve domain authority and search rankings

We design marketing strategies tailored to your goals, budget, and audience.

Syncrony’s Approach to Online Marketing

Online marketing goes beyond ads — it builds your brand, instills trust, and drives sales. Unlike traditional marketing, digital marketing requires ongoing experimentation and optimization. At Syncrony, we guide businesses in:

• Understanding online consumer behavior to target the right audience

• Strategically applying marketing channels to maximize ROI

• Tracking and optimizing campaigns for continuous improvement

Our core online marketing services include:

• Paid search (Google Ads, Shopping campaigns)

• SEO (on-page, technical, and product-level optimization)

• Email marketing campaigns

• Social media management and advertising

• Blogging and content marketing

• Lead generation and retargeting campaigns

Each channel has a different cost, ROI, and timeline, but applied strategically, even budget-friendly methods can achieve measurable results.

Partner with Syncrony for SEO & Marketing Success

With over 15 years of Magento and ecommerce experience, Syncrony is your partner for SEO, online marketing, and sales growth. We help your store rank higher in search results, attract more visitors, and convert them into loyal customers — ensuring the best possible ROI for your investment.

Syncrony — where Magento SEO meets results-driven online marketing.